Taking customer understanding and campaign personalisation to the next level

Marketing and Customer Analytics that transform data into actionable insights to drive strategic decisions and optimise campaign performance.

Contact Marketing Analytics Experts

Bringing advanced analytics and decision science into modern day marketing and customer management 

Trusted Data are proud to demonstrate how our analytical solutions in marketing and customer management have delivered tangible commercial value to our clients.

%

Retention Rate Increase

%

Relative increase in Offer Acceptance rate

%

CLV increase

%

Transaction volume uplift

$Mn Incremental Card Spend

How we deliver AI and Analytics in Marketing and Customer Management; redefining connection, engagement and growth in the digital age.

Customer Segmentation and Targeting

By analysing and modelling complex customer data sets, such as demographics, behaviour patterns and preferences, we help marketers identify distinct customer segments with specific characteristics. As a result, they can craft tailored messaging and offers that foster deeper connections and boost engagement. Through AI-driven insights, marketers can execute highly targeted campaigns that not only capture attention but also drive action, ultimately leading to improved customer satisfaction and brand loyalty.

  • Customer Segmentation 
  • Customer Lifetime Value
  • Cross & Upsell Optimisation

Marketing & Campaign Optimisation

Our data science team plays a pivotal role in revealing campaign insights and ensuring consistency across channels for our clients. By employing AI-driven models, we accurately attribute sales and conversions to different channels, providing marketers with actionable insights to optimise channel mix and resource allocation. Additionally, AI-powered tools automate A/B testing, allowing marketers to experiment with various campaign variations and iteratively refine strategies for better performance and increased ROI.

  • Marketing Campaign Insights
  • Cross-channel Consistency 
  • Channel Attribution Modelling 

Customer Journey and Content Analytics

We empower our customers to gain crucial insights into customer behavior, preferences, and interactions across multiple touchpoints in the customer journey. With this knowledge, our clients can consistently resonate with their customers by providing relevant content at the right time. Clients can also address customer needs, aiming to increase offer conversion and predict customer churn risk. By implementing targeted retention strategies, our clients are enabled to boost satisfaction, loyalty, and revenue.

  • Customer Loyalty Offers
  • Customer Experience Optimisation
  • Predictive Churn Modelling and Alerts

“Marketing is no longer just an art; it’s a science reshaping the way we understand, engage, and inspire. Every click, every interaction, every data point becomes a brushstroke in the canvas of marketing, allowing us to craft personalised experiences and messages that resonate with our audience on a profound level.”

How we have delivered impact in Marketing and Customer analytics  

We have compiled a collection of customer impact case studies outlining our groundbreaking work with AI in marketing management and customer insights.

NRM and Promo Insights Automation

Helping a leading global FMCG brand to innovate and improve net revenue management insights by driving automated promotional and category-level analytics to measure promotional effectiveness and ROI. 

Case Study

Retail Promotional Optimisation

Supporting a leading national grocery retail chain improve customer transaction volume and store-level promotional impact by creating data-driven personalised customer offers at point of sale (POS).

Case Study

Customer Loyalty Analytics in Banking

Harnessing advanced analytics for a regional retail bank to gain crucial insights into customer loyalty, enabling them to better understand customer behaviour and create targeted strategies that fostered lasting relationships.

Case Study

Customer Value and Acquisition Analytics

Supporting a regional telecoms company with declining sales performance by utilising advanced machine learning techniques to identify a manner to engage with existing customers in supporting organic subscriber growth.

Case Study

Bespoke marketing and customer analytics training to help you increase customer awareness, optimise campaigns and drive sustainable growth

Delve into the unparalleled advantages offered by Analytics and AI training, reshaping the landscape of Marketing and Customer Management. Through rigorous training, gain access to invaluable insights that amplify the effectiveness of marketing campaigns, nurture enduring customer connections and propel sustainable business growth.

By mastering advanced analytics awareness and techniques, unlock the ability to fine-tune marketing strategies, curate bespoke customer experiences, and foresee emerging market trends with unparalleled precision. Empower yourself and your team with the expertise to navigate the complexities of data-driven decision-making, seize untapped opportunities, and maintain a competitive edge at a time when AI is transforming marketing and customer management.

"According to a survey by a leading global consultancy, 76% of marketing leaders believe that AI will enable them to make data-driven decisions faster and research by Gartner predicts that by 2025, 30% of companies will use AI in at least one of their sales processes."

Introduction to Marketing and Customer Analytics

Intermediate applications in Marketing and Customer Management

Advanced analytics and AI in Marketing

Introduction to marketing and customer analytics: This course offers an in-depth introduction into how data can drive strategic marketing decisions and enhance customer experiences. You’ll develop a strong foundation in analytics, empowering you to make data-driven decisions that lead to improved campaign performance, better customer engagement, and higher ROI.

  • Basics of Marketing and Customer Analytics

  • Data Collection and Preparation

  • Customer Profiling Techniques

  • Campaign Performance Analysis

  • Predictive Analytics use cases in Marketing 

  • Reporting and Visualisation techniques

Duration:   4 – 6 weeks (self-paced).

Target Audience:   Marketing associates, marketing analysts, business analysts, product managers.

Intermediate applications and techniques in marketing and customer analytics: This program dives deeper into advanced analytics methods to drive strategic marketing and customer management decisions including predictive modeling, segmentation strategies, and optimisation tools to enhance campaign effectiveness, customer engagement and ROI.

  • Customer Segmentation and Profiling 

  • Predictive Modelling for Marketing

  • Marketing Campaign Optimisation 

  • Customer Journey Analysis

  • Cross-Channel Performance Measurement

Duration:   6 weeks (self-paced).

Recommended prerequisites:   Good foundational understanding of marketing or customer analysis or completion of Level 1 course

Target Audience:  Marketing managers, data scientists, senior analysts.

Advanced Analytics and AI in Marketing: Master the cutting-edge world of advanced analytics and AI in marketing and customer management with this comprehensive course tailored for senior professionals. Elevate your strategic planning, customer analysis, and engagement capabilities using state-of-the-art data-driven tools and methodologies. 

  • AI and Machine Learning for Marketing Strategy

  • Advanced Customer Profiling and Personalisation

  • Predictive Modeling and Forecasting

  • Attribution Modelling Methodologies 

  • Advanced Data Visualisation and Reporting

  • Use case design for strategic planning

    Duration:   8 – 12 weeks (self-paced).

    Recommended prerequisites:  Significant experienece in marketing management and / or marketing and customer analytics or completion of Level 2 course

    Target Audience:   Senior marketing leaders, customer experience directors and experienced data scientists